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The Bestseller Code: Anatomy of the Blockbuster Novel, by Jodie Archer, Matthew L. Jockers
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"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so."—Sylvia Day, New York Times bestselling author
Ask most book people about massive success in the world of fiction, and you’ll typically hear that it’s a game of hazy crystal balls. The sales figures of E. L. James or Dan Brown, they’ll say, are freakish—random occurrences in an unpredictable market. But what if there were an algorithm that could predict mega-bestsellers with stunning accuracy? What if it knew, just from reading an unpublished manuscript, not just that genre writers like John Grisham and Danielle Steel would sell in huge numbers, but also that authors such as Junot Diaz, Jodi Picoult, and Donna Tartt had signs of New York Times bestselling all over their pages?
Thanks to Jodie Archer and Matthew Jockers, the algorithm exists, the code has been cracked, and the results are stunning. Fine-tuned on over 20,000 contemporary novels, the system analyzes themes, plot, character, setting, and also the frequencies of tiny but amazingly significant markers of style. The “bestseller-ometer” then makes predictions, with fascinating detail, about which specific combinations of these features will resonate with readers. Somehow, in all genres, it is right over eighty percent of the time.
This book explains groundbreaking text mining research in accessible terms, but its real story is in what the algorithm reveals about reading and writing and how successful authorship works. It offers a new theory on the success of Fifty Shades of Grey. It explains why Gone Girl sold millions of copies. It reveals the most important theme in bestselling fiction and which topics just won’t sell. And then there’s “The One,” the single most paradigmatic bestseller of the past thirty years that a computer picked from among thousands. The result is surprising, a bit ironic, and delightfully unorthodox.
The project will be compelling and provocative for all book lovers and writers. It is an investigation into our intellectual and emotional responses to stories, as well as a big idea book about the relationship between creativity and technology. It turns conventional wisdom about book publishing on its head. The Bestseller Code will appeal to fiction lovers and data nerds.
- Sales Rank: #84503 in eBooks
- Published on: 2016-09-20
- Released on: 2016-09-20
- Format: Kindle eBook
Review
“Non-formulaic, eye-opening, deeply-researched ― and really worth your time.”― GQ
"Reveals the diverse directions in which popular fiction may be taken. . . the bestseller-ometer may find its most noble application as a democratizing force” ― The Atlantic
“[T]his is a delightful book to read. I would recommend it as both an entertaining and educational read for anybody interested in the business of books” ―Digital Book World Daily
"This interesting little tome shares some of the Bookputer’s insights with us, just in case we want to become author-millionaires too. And who doesn’t? . . . Fascinating” ― The Times Review
“Aspiring novelists who thumb through this volume will find plenty to think about. . . [T]his book actually represents an opportunity for literary scholars” ― Public Books
“Archer is not some Silicon Valley whizz-kid looking to reduce the novel to 0s and 1s, nor is she a pretentious academic coming over the hills to sling around jargon about middlebrow novels. . . [She] is smart, savvy and full of ideas.” ―The Times of London
“A laboratory is a more compelling setting than a church.” ― The Wall Street Journal, which named The Bestseller Code one of the most-anticipated books of Fall 2016
“[The] claims are eye-grabbing. . . [and] also highly plausible.” ―The Spectator
Archer and Jockers “are ‘literature-friendly’ and want good books to succeed.”― Wired
"When a story captures the imagination of millions, that's magic. Can you qualify magic? Archer and Jockers just may have done so." - Sylvia Day, New York Times bestselling author
“The Bestseller Code excited me, scared me, and generally blew my mind. Archer and Jockers have built a reading robot that can teach readers, writers, and publishers a great deal about how popular fiction works. This is a pioneering work in a new science of storytelling.” ― Jonathan Gottschall, author of The Storytelling Animal: How Stories Make Us Human.
"Archer and Jockers take an astonishing insight into the DNA of bestsellers and turn it into a gripping page-turner about how we read. Truly remarkable!"―Viktor Mayer-Schönberger, co-author of Big Data and professor at Oxford
“May revolutionize the publishing industry.” ―The Guardian
"The Bestseller Code is an intriguing read and its analysis of what makes a plot tick and how readers are grabbed is compelling."―Literary Review
About the Author
JODIE ARCHER bought and edited books for Penguin UK before decamping for the doctoral program in English at Stanford University. After her PhD, she worked at Apple as their research lead on literature, and has since consulted with many writers and businesses about literary success. She is now a full time writer.
MATTHEW L. JOCKERS is Susan J. Rosowski Associate Professor of English at the University of Nebraska-Lincoln where he teaches and directs the Nebraska Literary Lab. His text mining research has been profiled in the New York Times, The LA Review of Books, The Sunday Times of London, and more.
Most helpful customer reviews
7 of 7 people found the following review helpful.
A Word of Warning
By EVS
I found out about this research a while ago, and was looking forward to the book. The premise is perfect: science examining art and thus illuminating human condition. Well, examine it did, illuminate – not so much. I found myself simultaneously impressed with the depth of the research and disappointed with the triviality of the findings. Moreover, as much as the authors hope that their formula will open publishing industry to new writers overlooked otherwise, I have a feeling it will only serve to build more, higher walls, imprisoning writers in even tighter cells. Ironically, what would mediate the potential for abuse is making the formula available to the public in the form of a readily accessible test. It’s just the question of time until application of this or similar math becomes obligatory among agents and publishers. If the potential success or failure of an artist’s project is going to depend on a formula, the artist should have the right to face his accuser.
4 of 4 people found the following review helpful.
Saved My Book from the Abyss of Meh
By MD
Data for books the way it should be.
I will admit I love data and how concrete it is. As a creative who straddles the line between that and the analytical, this truly scratched my itch. I'm currently working on a book that will be finished in mere days. After reading this book (in one setting of an afternoon), I took my notes and takeaways and revisited what I'd written.
Mistakes that I'd never have seen blared at me. Not the normal mistakes of grammar or developmental issues--no mistakes that would have sent my book into the abyss of Meh. With a few tweaks here and there, my manuscript now gets me excited. I was able to change my perception of my writing to provide the entertainment ride it should be.
I will not attempt to tell you what I did, because I believe this books should be experienced in the customization of your own needs as a writer. I will say that I found the graphs they provided on pacing, the tips on theme and their examination of "The Girl" books and how 50 Shades and Da Vinci Code could be twins to be very illuminating.
This book may not be for you if you do not enjoy the value of data, have the ability to grasp the data and then conceptualize it into how it pertains to you or believe that a computer can read a book and then tell you how to make yours better. But, if you are adventurous enough to challenge your view of how to approach your next book, this one might be for you.
I love learning new things about writing and myself. This book allowed me to do that.
4 of 4 people found the following review helpful.
and in love with, all things literary
By Brywig
As an author who has just had his first novel published after ten years of trying to crack fiction's code, I was fascinated by this analytical perspective on the makeup and mechanics of bestselling novels. Authors Archers and Jockers tell this nonfiction account with the deft skills of seasoned storytellers, building tension in chapters that end with the revelation of the key principles and star books that prove the efficacy of the techniques they explore. Their disciplined approach to maintaining objective standards for their investigation into the themes and approaches common to the most popular books is tempered with wry humor and enhanced by the seasoned perspective of a pair who is obviously aware of, and in love with, all things literary. Even the nerdiest passages devoted to the computer coding that formed the architecture of their experiment were framed with language that kept those macro-views of their work aligned with its big-picture results. Reading The Bestseller Code prompted regular reflection on my own approach to storytelling and inspired me to focus more strongly on the natural voice and human relationships that the study these pros designed revealed to be two of the most important "secrets" responsible for the most successful tales. Highly recommended for writers and readers of all genres of fiction!
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