Selasa, 27 Januari 2015

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The Mathematical Principles of Quantum Mechanics (Dover Books on Physics), by Derek F. Lawden, Physics

Most texts on quantum mechanics are primarily designed for physicists. This one, taking a somewhat different approach, is geared toward upper-level undergraduates and graduate students in applied mathematics, and offers a practical and accessible overview of the most powerful and widely used tool of modern mathematical physics. The author develops the subject in a systematic and logical manner from a minimal set of axioms. These axioms are either suggested by experience of the physical world or necessitated by the mathematical model's requirement of internal consistency — an approach that will appeal to both applied mathematicians and mathematical physicists.
The principles of the subject receive the primary focus throughout, and special physical problems appear strictly for the purpose of illustrating these principles. Suggestions for the solution of a large number of such problems are contained in the sets of exercises, of which there are more than a hundred. The theory is first developed for observables, such as the spin, which have only a finite number of eigenvalues. Later, the theory is extended to observables having continuous spectra; by this means, the theory's chief features are exhibited in the simplest possible mathematical context.

  • Sales Rank: #2508010 in Books
  • Published on: 2005-02-18
  • Released on: 2005-02-18
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .64" w x 5.51" l, .68 pounds
  • Binding: Paperback
  • 304 pages

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Senin, 26 Januari 2015

[E370.Ebook] Fee Download The Mind Of The Strategist: The Art of Japanese Business, by Kenichi Ohmae

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The Mind Of The Strategist: The Art of Japanese Business, by Kenichi Ohmae

This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be inventing strategy in this book or to be revealing the secrets of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the Strategic Triangle formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.

  • Sales Rank: #229681 in Books
  • Brand: Ohmae, Kenichi
  • Published on: 1991-08-22
  • Released on: 1991-08-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.00" h x .80" w x 5.60" l, .0 pounds
  • Binding: Paperback
  • 304 pages

From the Back Cover

A Masterful Analysis of Company, Customer, and Competition

Kenichi Ohmae-voted by The Economist as “one of the world's top five management gurus”-changed the landscape of management strategy in The Mind of the Strategist. In this compelling account of global business domination, Ohmae reveals the vital thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them.

Filled with case studies of strategic thinking in action, Ohmae's classic work inspires today's managers to excel to new heights of bold, imaginative thinking and solutions.

“In many ways, Ohmae can be considered the modern reincarnation of a much older guru, Adam Smith.”-Journal of Marketing

“A fascinating window into the mind of one of Japan's premier strategists…full of ideas about how to improve strategic thinking.”-Michael E. Porter, Graduate School of Business Administration, Harvard University

About the Author

Internationally known as “Mr. Strategy,” Kenichi Ohmae was a partner at McKinsey & Company for 23 years, and today he is chairman of Ohmae & Associates. He is the author of more than 100 books.

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37 of 37 people found the following review helpful.
Creating the right mind-set for strategy formulation
By Gerard Kroese
Kenichi Ohmae was Chairman of the Japan office of McKinsey & Company, the world-famous strategy consulting firm. He has been described as "Mr. Strategy" and has written several books and articles on strategy-related topics.
Kenichi Ohmae believes that successful business strategies do not result from rigorous analysis but from a particular state of mind. "In what I call the mind of the strategist, insight and consequent drive for achievement, often amounting to a sense of mission, fuel a thought process which is basically creative and intuitive rather than rational." He uses theoretical knowledge from the various academic scholars and puts them in its place - "a place distinctly secondary to creative intuition in the tool kit of the successful strategist." The book split up in three parts, each consisting of 5 to 7 chapters.
In Part I - The Art of Strategic Thinking, the author concentrates on the basics of the mental process. In Chapter 1 - Analysis: The Starting Point, Ohmae introduces the strategic thinking process. He introduces various useful diagrams and flow processes for a more reliable recipe for success: "the combination of analytical method and mental elasticity that I call strategic thinking." In the chapters 2 to 6, the author explores the different directions the strategic thinker can pursue in quest of innovative strategies. In the final chapter of Part I, Ohmae explains how the right mindset for strategic thinking and how to develop the required strategy.
In Part II - Building Successful Strategies, Ohmae shifts his focus from process to content. "In the construction of any business strategy, three main players must be taken into account: the corporation itself, the customer, and the competition." He refers to them as the three C's or the strategic triangle. Within the next three chapters, Ohmae discusses the strategies based on those three C's: (1) "Customer-based strategies are the basis of all strategy. ... There is no doubt that a corporation's foremost concern ought to be the interest of its customers rather than that of its stockholders and other parties. In the long run, the corporation that is genuinely interested in its customers is the one that will be interesting to investors." (2) "Corporate-based strategies are functional. Their aim to maximize the corporation's strenghts relative to the competition in the functional areas that are critical to success in the industry." (3) "Competitor-based strategies can be constructed by looking at possible sources of differentiation in functions ranging from purchasing, design, and engineering to sales and servicing. The main point to remember is that any difference between you and your competitors must be related to one or more of the three elements that jointly determine profit: price, volume, and cost." In the final chapter of Part II, Ohmae discusses corporate strategy. He claims that corporate strategy needs to address two issues: First, the integration between the individual business and the total corporation. And second, should there be a corporate strategy that is different from the individual business.
Part III - Modern Strategic Realities discusses the environmental factors influencing strategy thinking and strategy formulation. The chapters in this part are not as much related to each other as the previous parts. Ohmae identifies and discusses five economic trends that have an impact on long-term business strategies, whereby he notes that the strategic thinker needs to take those trends into consideration when shaping strategies. Due to those economic trends, seven major changes are ongoing in a global perspective. Ohmae discusses those seven changes in a very interesting chapter 14. In the next chapter, the author discusses the various myths and realities about Japan products and Japanese companies, and discusses the four main differences between Japanese and Western companies. This chapter provides some great insights into Japanese strategic and business thinking. In Chapter 16, Ohmae tackles strategic decision making. Ohmae believes that founders of successful businesses do not simply gamble. In his opinion entrepreneurs follow a five-step process for successful, foresighted management decision making: (1) Clear definition of the business domain. (2) Logical hypothesis based on an extrapolation of forces at work in the business environment. (3) Focus on a few strategic options, instead of many, open to the business. (4) The company must pace its strategy and not overreach itself. (5) Management must be prepared to change the basic direction of the business, if conditions demand it. Each of these five steps are discussed in detail. In the final chapter of the book, the author discusses strategy formulation: "... to bring insight to fruition as a successful strategy takes method, mental discipline, and plain hard work." He also discusses the creativity required for the development of business strategy.
Yes, I do like this book. And yes, I do find it difficult to write a review about it. This book is not a guide or framework into Japanese strategic thinking. In fact, Ohmae only really spends one chapter on the difference between Japanese and Western business systems. It is more about the right mind-set for strategy formulation and strategy development. There are some great lines in this book, and the various figures, diagrams and sketches are extremely useful. I wish that I had read this book several years ago as it gives great insights into the strategy process and development. But again, this book is not a guide or framework. It is an excellent complement to books such Porter's 'Competitive Strategy' (1980) and 'Competitive Advantage' (1985). Highly recommended to anybody interested in strategic management and strategy development/process. The authors uses a very simple US-English writing style.

24 of 25 people found the following review helpful.
Not only a business book, but also a HOW TO THINK TRAINING
By Emir
This is the best book I have ever read about Strategic Thinking. What is different and not existing in other popular books as 'Thinking Strategically, Co-opetition, Leading the Revolution, Competitive Strategy...' etc is HOW to think instead of WHAT to think.
The book's main chapter's include the following competencies:
Part I-The Art of Strategic Thinking:
--> What is strategy?
--> What can be the possible ways to overcome competitor?
--> How strategic mind should work?
(Instead of analysis to idea, idea to analysis)
Part II-Building Successful Strategies:
--> Define yourself - the corporation
--> Define the others - the competition
--> Define the rewarders - the consumers
--> And finally define the above 3C in one map
Part III-Modern Strategic Realities:
--> What is the affect of economic environment to 3C's?
--> How to cope with strategic changes?
--> A case analysis: A nations strategic gain: Japan
--> How to project the future 3C's?
--> And finally is there a strategic success formula?
The main thing I captured from the book is: strategic thinking is a way of life, not a special time event. Working in a US multinational for years, I am more and more aware of the facts and success path defined by Mr. Ohmae - McKinsey guru. Especially, determining the strategic degrees of freedom of any issue (can be a business issue, or a weekend tennis journey, or even life -I applied-) and determining the actions to take to get the determined result is the best thing I learned.
This is a short book (wrt to other strategic management books) but it teaches how to think instead of popular strategy methods.
It is a must read & can be taken as foreword of all business books.

14 of 14 people found the following review helpful.
Essential reading for all Managers
By B.Sudhakar Shenoy
Last week I received an identical request from two sources to recommend a good book on business strategy. One is a first year MBA student and another a senior executive in a large multinational. Without hesitation, I recommended this book.
Strategy has been a subject matter of interest to Business and Military than to any other profession. In both these cases it is a about doing something differently to gain advantage over the adversary either in the battlefield or in the marketplace. Strategy is not just a piece of paper or a corporate manual but a state of the mind to win against all odds. So many books and theories have been written on this subject and still it continues to be a topic that cannot be defined as an exact science. If there is one topic that can be listed as the most important for any MBA program, undoubtedly it is Business Strategy.
Another reason for revisiting this book is that in the last decade, we have been overloaded with concepts of digitization and technology as the main drivers of business. We have seen technologies that are excellent but have failed miserably in the marketplace. Technocrats have failed to convert bits and bytes into bucks. In the quest for technical excellence, strategy has taken a back seat. We need to fill this vacuum of strategic thinking.
But then the problem is to have a strategy to understand and apply this vital topic ! It is here that this book is one among the best I have come across till date.
Strategy is a combination of elastic thinking and application of analytical method. Omahe explains this well and warns that strategy is not just somebody's spark of genius but a process that needs rigorous effort and continuos refinement. He brings in the framework of listing the concrete phenomena, grouping, abstraction and determination of approach that are actionable and practical. The three Cs' of the strategic triangle - Corporation, Customer and Competitor are at the core of this book. Each C is discussed in detail with excellent illustrations and case studies.
If you need to read an executive summary, I recommend Chapter 7 - The Secret of Strategic Vision. In this chapter one paragraph in my opinion contains the essence of strategic thinking.
"Strategic thinking in business must break out of the limited scope of vision that entraps deer on the highway. It must be backed by the daily use of imagination and by constant training in logical thought process. Success must be summoned; it will not come unbidden and unplanned. Top management and its corporate planners cannot base their day-to-day work on blind optimism and apply strategic thinking only when confronted by unexpected obstacles. They must develop the habit of thinking strategically, and must do it as a matter of course. Ideally, they must approach it with real enthusiasm as a stimulating mental exercise."
The book was first published in 1982. Hence some of the assumptions on key economic trends under "Modern Strategic Realities" have undergone major corrections. However, the framework for strategic thinking still holds good. Though the examples are mostly from Japanese companies, Omahe concludes the book by pointing out that " Creativity, mental productivity and the power of strategic insight know no national boundaries. Fortunately for all of us, they are universal."

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The twin forces of ideological change and the technology revolution make globalization the single most important issue facing executives today. But many companies who have developed a presence in the global market now face the challenges inherent in creating a multinational presence with the demands of the "unglobal consumer" who does not have a "one size fits all" need. Here, HBS Professors John Quelch and Deshpande bring together 13 Harvard Business School professors to discuss these and other problems and benefits encountered by executives in global markets. Topics to be discussed include: operating costs of global advertising and marketing services, global product standards; managing global supply chains; global account management; global brands; global knowledge sharing and performance drivers; managing global customers; and social marketing for global economic development.

  • Sales Rank: #2723214 in Books
  • Published on: 2004-05-31
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.11" h x 1.30" w x 6.26" l, 1.55 pounds
  • Binding: Hardcover
  • 432 pages

From the Back Cover
Contributors include Rawi Abdelal, David J. Arnold, David Bell, Ernst R. Berndt, Pankaj Ghemawat, Stephen A. Greyser, Morten T. Hansen, Douglas B. Holt, Rajiv Lal, Daniel Litvin, Yu Liu, Arthur McCaffrey, Nitin Nohria, John A. Quelch, Ananth Raman, V. Kasturi Rangan, Walter Salmon, Nick Scheele, Hans-Willi Schroiff, Alvin J. Silk, Martin Sorrell, Hirotaka Takeuchi, Earl L. Taylor, Richard S. Tedlow, Luc Wathieu, Noel Watson, and Gerald Zaltman

Praise for The Global Market

"The papers in this book capture some of the latest creative thinking on how to tackle the design and implementation of global marketing strategies."
--Raoul Pinnell, vice president, global brands and communications, Shell International

"A thoughtful examination of some of the critical issues faced by both practitioners and academics concerned with global marketing. The papers take a fresh look at questions such as the impact of regionalization, pressures to integrate and/or fragment strategy, managing global firms, and marketing in poor countries."
--Stephen J. Kobrin, W illiam Wurster Professor of Multinational Management the Wharton School, University of Pennsylvania

"The challenges affecting global marketers today are more complex and more important than ever. This book provides intelligent guidance on all the major issues."
--L. J. Kim, vice president, international marketing and sales development, Yahoo! Inc.

"Two key challenges facing marketers are how to balance globalization and localization, and how to balance corporate branding versus product branding around the world. This book provides intelligent guidance on both."
--Anil Menon, vice president, corporate brand strategy and worldwide market intelligence, IBM

About the Author
John A. Quelch is senior associate dean and Lincoln Filene Professor of Business Administration at Harvard Business School. Between 1998 and 2001 he was dean of London Business School. Quelch is the author or coauthor of sixteen books.

Rohit Deshpandeé is Sebastian S. Kresge Professor of Marketing at Harvard Business School. His primary research interest concerns the impact of corporate culture on global marketing strategy.

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Kamis, 15 Januari 2015

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The Orchestra (Acting Edition), by Jean Anouilh

As they play their little pieces of music, the ladies of the brasserie orchestra (and the solitary male pianist) reveal seething volcanoes under the placid exterior. Jealousy, gossip, boasting and thwarted emotions climax in one of them shooting herself in the toilets - but the music goes jauntily on.

  • Sales Rank: #9925035 in Books
  • Published on: 2015-07-20
  • Original language: English
  • Number of items: 1
  • Dimensions: 8.50" h x .7" w x 5.51" l, .11 pounds
  • Binding: Paperback
  • 32 pages

Language Notes
Text: English, French (translation)

About the Author
Jean Anouilh was born in Bordeaux in 1910 and lived for many years in Switzerland until his death in 1987. His best-known plays are: Restless Heart (1934), Dinner with the Family, Traveller without Lu ggage (both 1937) Thieves' Carnival (1938), Leocadia (1939), Point of Departure (Eurydice) (1941), A ntigone (1944), the Rehearsal (1950), The Waltz of the Toreadors (1952), The Lark (1953), Poor Bitos (1956), The Director of the Opera (1973). Methuen publishes two volumes of his collected plays.

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0 of 0 people found the following review helpful.
Too boring and slow for audiences in the digital era
By felix rizo
Today, his plays would have met a dead end. Too boring and slow for audiences in the digital era. He is not the only one, there are thousands of these playwrights whose works are a NO NO in a modern stage.

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Rabu, 14 Januari 2015

[M974.Ebook] Download Ebook Master Thinkers, by Andre Glucksmann

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Master Thinkers, by Andre Glucksmann

Glucksmann maintains that European philosophy, and in particular German idealism, spawned the modern totalitarian state. This corruption of philosophy has led to the debasement of the intellectual.

  • Sales Rank: #525569 in Books
  • Published on: 1980-04
  • Original language: English
  • Number of items: 1
  • Binding: Hardcover
  • 313 pages

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0 of 0 people found the following review helpful.
Five Stars
By James J Vopelius
Item arrived exactly as described.

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Senin, 12 Januari 2015

[M764.Ebook] Ebook GMAT Fractions, Decimals, & Percents (Manhattan Prep GMAT Strategy Guides), by Manhattan Prep

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GMAT Fractions, Decimals, & Percents (Manhattan Prep GMAT Strategy Guides), by Manhattan Prep

Adapting to the ever-changing GMAT exam, Manhattan Prep’s 6th Edition GMAT Strategy Guides offer the latest approaches for students looking to score in the top percentiles. Written by active instructors with 99th-percentile scores, these books are designed with the student in mind.

The GMAT Fractions, Decimals, & Percents Strategy Guide delves into all the surprisingly tricky ways to represent and test part-whole relationships on the GMAT. It covers not only fundamental principles and techniques but also nuanced strategies for handling tough GMAT problems that involve fractions, decimals, and percents. Unlike other guides that attempt to convey everything in a single tome, the GMAT Fractions, Decimals, & Percents Strategy Guide is designed to provide deep, focused coverage of one specialized area tested on the GMAT. As a result, students benefit from thorough and comprehensive subject material, clear explanations of fundamental principles, and step-by-step instructions of important techniques. In-action practice problems and detailed answer explanations challenge the student, while topical sets of Official Guide problems provide the opportunity for further growth. Used by itself or with other Manhattan Prep Strategy Guides, the GMAT Fractions, Decimals, & Percents Strategy Guide will help students develop all the knowledge, skills, and strategic thinking necessary for success on the GMAT. Purchase of this book includes one year of access to Manhattan Prep’s Fractions, Decimals, & Percents Question Bank. All of Manhattan Prep's GMAT Strategy Guides are aligned with the 2016 Edition GMAC Official Guide.

  • Sales Rank: #722856 in Books
  • Published on: 2014-12-02
  • Released on: 2014-12-02
  • Original language: English
  • Number of items: 1
  • Dimensions: 11.00" h x .20" w x 8.50" l, .84 pounds
  • Binding: Paperback
  • 152 pages
Features
  • 6th Edition

About the Author
In 2000, Teach for America alumnus and Yale graduate Zeke Vanderhoek had a radical idea: students learn better from better teachers. His vision of what test prep could be if written and taught by great educators led him to start Manhattan Prep. Since we began, Manhattan Prep has grown from a boutique tutoring company to one of the world’s leading test prep providers, offering GMAT, GRE, LSAT, ACT, and SAT courses and tutoring worldwide.

We believe test prep should be real education. From our instructors to our materials, we work to teach you the skills you’ll need to succeed on the test, in school, and beyond.

Most helpful customer reviews

1 of 1 people found the following review helpful.
Celar explanations
By Dante Peralta
Each topic is concise and clear. Good starting point to refresh basic concepts and learn new strategies to improve time.

1 of 1 people found the following review helpful.
Great book
By Ahmed yeslam
This book explains the concept of FDP in details and provides an accurate understanding of the concept. I would highly recommend it !

0 of 5 people found the following review helpful.
No code for online access
By Kimarmy
This book must have been copied and rebound. The code that is used to access the online material usually found with these books was not there, so I could not access the free lessons. Still a great book, but definitely not worth the price since I did not receive all that it offers if I bought it straight from the seller or from a book store.

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Jumat, 02 Januari 2015

[J442.Ebook] Ebook Free Merchant & Mills Workbook: A Collection of Versatile Sewing Patterns for an Elegant All Season Wardrobe, by Merchant & Mills

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Merchant & Mills Workbook: A Collection of Versatile Sewing Patterns for an Elegant All Season Wardrobe, by Merchant & Mills

Merchant & Mills Workbook: A Collection of Versatile Sewing Patterns for an Elegant All Season Wardrobe, by Merchant & Mills



Merchant & Mills Workbook: A Collection of Versatile Sewing Patterns for an Elegant All Season Wardrobe, by Merchant & Mills

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Merchant & Mills Workbook: A Collection of Versatile Sewing Patterns for an Elegant All Season Wardrobe, by Merchant & Mills

Make six classic garments and create a stylish wardrobe from scratch! Designed by the popular team of Merchant & Mills (Carolyn Denham and Roderick Field), these full-size patterns—with creative variations to try—feature a neat vest with a boxer-back detail, an elegant bias-cut long-sleeved dress, a simple long gathered skirt with a drawstring waist, a batwing wrap top, an oversized drop-shoulder jacket, and classic wide-leg trousers. Just vary the fabric to suit the season, and you’ll have a closetful of year-round garments to show off. The precise step-by-step instructions and inspiring fashion photography will enable you to build your skills and sew with confidence, and this beautifully packaged book also includes an envelope to hold the patterns.

  • Sales Rank: #37341 in Books
  • Brand: Sterling Publishing
  • Model: 317752
  • Published on: 2016-03-01
  • Original language: English
  • Number of items: 1
  • Dimensions: 10.90" h x .90" w x 8.60" l, 2.09 pounds
  • Binding: Paperback
  • 144 pages
Features
  • Pavilion Books-Merchant & Mills Workbook

About the Author
Carolyn Denham and Roderick Field, aka Merchant & Mills, produce a range of patterns and ready-to-make kits and superb notions in utilitarian packaging. Carolyn has a degree in fashion and spent several years in interior design. Roderick is a photographer and writer with works in the National Portrait Gallery. Merchant & Mills products are stocked by the Design Museum, Liberty, the Victoria and Albert Museum and Selvedge as well as independent retailers all over the UK and selected outlets in France, Japan, and the US. They are the authors of Merchant & Mills Sewing Book and Elementary Sewing Skills (both published by Pavilion).

Most helpful customer reviews

15 of 15 people found the following review helpful.
It is a beautiful and inspirational book
By Amazon Customer
Haven't tried the patterns yet, but it is a beautiful and inspirational book. Beautiful photographs, a capsule wardrobe I truly want to try, along with a strong dose of inspiration. One note, the book does not have step by step instructions so you should have the basis down before starting it.

31 of 34 people found the following review helpful.
Good patterns, but size range is Small - Medium
By Monster Alice
This book presents a base set of garments that an average sewer can use to create an office casual wardrobe. The patterns (included in an envelope attached inside the cover of the book) are plain enough that they can be used with any level of surface embellishment to create art-to-wear garments.

The only problem with the patterns is the size range:
American, Canadian, Australian: 4 - 14
UK: 8 - 18

I don't fit in that range, so I'll need to grade the patterns to use them. I don't know if they restricted the range so they would only need to show one pattern layout, or if they don't want their designs on fat people, but I don't like it.

30 of 32 people found the following review helpful.
Absolutely love Merchant & Mills patterns
By Geri
Absolutely love Merchant & Mills patterns. I am sewing all of the items in this workbook. Well drafted patterns though instructions are minimal.

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[U113.Ebook] Free PDF Will College Pay Off?: A Guide to the Most Important Financial Decision You'll Ever Make, by Peter Cappelli

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Will College Pay Off?: A Guide to the Most Important Financial Decision You'll Ever Make, by Peter Cappelli

The decision of whether to go to college, or where, is hampered by poor information and inadequate understanding of the financial risk involved.

Adding to the confusion, the same degree can cost dramatically different amounts for different people. A barrage of advertising offers new degrees designed to lead to specific jobs, but we see no information on whether graduates ever get those jobs. Mix in a frenzied applications process, and pressure from politicians for “relevant” programs, and there is an urgent need to separate myth from reality.

Peter Cappelli, an acclaimed expert in employment trends, the workforce, and education, provides hard evidence that counters conventional wisdom and helps us make cost-effective choices. Among the issues Cappelli analyzes are:

•What is the real link between a college degree and a job that enables you to pay off the cost of college, especially in a market that is in constant change?
•Why it may be a mistake to pursue degrees that will land you the hottest jobs because what is hot today is unlikely to be so by the time you graduate.
•Why the most expensive colleges may actually be the cheapest because of their ability to graduate students on time.
•How parents and students can find out what different colleges actually deliver to students and whether it is something that employers really want.

College is the biggest expense for many families, larger even than the cost of the family home, and one that can bankrupt students and their parents if it works out poorly. Peter Cappelli offers vital insight for parents and students to make decisions that both make sense financially and provide the foundation that will help students make their way in the world.

  • Sales Rank: #163934 in Books
  • Published on: 2015-06-09
  • Original language: English
  • Number of items: 1
  • Dimensions: 9.40" h x .80" w x 6.30" l, .0 pounds
  • Binding: Hardcover
  • 224 pages

Review
“It’s precisely the right moment for a book to help 18-year-olds and their parents make this important educational and financial decision... Cappelli offers some good tips: Student loans are stickier than a mortgage: You can’t escape them with bankruptcy, and you may find your wages garnished if you try to walk away from them, never mind your bad credit rating. Don’t rely on data released by colleges, particularly employment rates, which are often calculated based on dubious self-reporting surveys. When you visit a school, check out the tutoring center and see if anyone is around to help; it’s a good proxy for the campus support system. Most important, finish on time. A surefire way to erode your return on college is to graduate late or not at all.” —Wall Street Journal

“Thought-provoking work... The author notes that sending children to college is a huge expense that hurts many families’ ability to meet other important needs, such as retirement. His focus is primarily on the US higher education system but many of the themes are universal.” —Emma Jacobs, Financial Times

“Informative and refreshingly skeptical.” —John Cassidy, The New Yorker

“If you want to figure out what to do with your life—or help your child do the same—Cappelli tells you what you need to know. College is a sweet deal for kids who hit the trifecta: attend a reasonably priced, reputable school, choose a high-earning major, finish on time. Otherwise, buyer beware.” —Barron’s

“[A]stutely examines the enduring relevance of a college degree... [I]lluminating statistical and survey data… Cappelli's eye-opening report card on the current state of American education gives mounting tuitions a failing grade... Salient reading for students, parents, and educators on navigating toward a coveted college degree.”—Kirkus Reviews

“A valuable, commonsensical analysis of an ever-more-important subject.”—Booklist

“Cappelli’s well-reasoned and documented answer helps families evaluate their options in terms of their individual financial situation. VERDICT Academic and yet highly readable, Cappelli’s book provides nothing short of consumer protection to families and their students as he addresses the complexities of the higher education marketplace, the unpredictable job market, and the cost of college.”—Library Journal

"Cappelli provides sound advice that will help students and families get more for their higher education dollars—if they decide to spend any at all. His book is a welcome addition to the growing literature that questions the 'college is a great investment' belief." —George Leef, Pope Center for Higher Education Policy

About the Author
Peter Cappelli is the George W. Taylor Professor of Management at The Wharton School and director of Wharton’s Center for Human Resources. A research associate at the National Bureau of Economic Research, he has long been involved in federal government policy-making regarding the workforce and education. He was also co-director of the US Department of Education’s National Center on the Educational Quality of the Workforce, and a member of the Executive Committee of the US Department of Education’s National Center on Post-Secondary Improvement at Stanford University.

Most helpful customer reviews

9 of 10 people found the following review helpful.
A must-read. Fantastic book!
By Marylene Delbourg-Delphis
Students in the United States pay about four times more than their peers in the rest of world. So it’s no wonder there are endless conversations about whether earning a college degree is worth the expense. Dozens of entrepreneurs will tell you to forget about college — although they were lucky to be born into highly educated environments and often trained in the best universities, and dozens of dropouts who made it through backbreaking work do insist that their kids experience college.

Peter Cappelli's book takes the heat out of the debate and ultimately answers this question "it depends." This non-dogmatic stand is actually courageous when everybody wants certitudes and validations. Peter's mission is to tender pointers and landmarks in maze of research data, assumptions, biases and even misinformation: "What prompted me to write this book was the unqualified statements about the big payoff to a college degree," Peter says. “While there are lots of guides to tell us whether a particular school suits the temperament of our child, there is almost nothing that helps us decide whether a college experience will lead to financial ruin. That is what I try to offer here: a guide to the factors that determine whether a particular program will pay off."

Here are some of the critical topics debated in the book.
Is there some shortfall of science, technology, engineering, and math or STEM graduates?
Do college students major in the fields where jobs are?
How important is a College student's first job?
Do jobs today require more education than in the past?
Is it easier to find a job as a college grad? How big is the college wage premium?
Does the current gap mean that the investment in college education pays off?

No matter what, getting a good job out of college is a challenge because of the changes in our society and employment landscape, which Peter Cappelli also addressed in a fascinating previous book from 2012, Why Good People Can't Get Jobs: The Skills Gap and What Companies Can Do About It. The problem starts with the fact that most employers have dropped training programs and "what they want from college graduates now is the same thing they want from applicants who have been out of school for years."

— Does it mean that our education system is a problem? No— except for the costs, actual data do not support such blame: "We’ve been in roughly the same place for some time. Our students are not doing worse, and there is no evidence from the comparative data that U.S. schools are failing." Could the US government do better helping public colleges? Definitely yes.

— Does it mean that colleges should only focus on practical education? No — vocational education can be a terrible dead end. Parents and students have a complex due diligence to perform in a tough supply and demand market and should try to delay choosing a major until the last minute.

This book is by no means an indictment of college education: it simply implores parents and students carefully to analyze their rationale before getting into heavy debt and to take with a pinch of salt the sometimes deceptive claims of some of the for-profit colleges.

The book only focuses on an alleged equation between college education and a better job. It doesn't question the value of receiving a college education and its long-term human and existential meaning. If anything, the underlying message is that it's not efficient for colleges to try to replicate the workplace on their own campus... and that they should instead focus on what they do best. The ultimate message of Peter Cappelli is clear: "Maybe the appropriate alternative is to let college do what it is good at, which is educating rather than training, focusing on knowledge and life skills rather than job skills, and to find connections into the job market through other paths."

The book invites employers and colleges to think more carefully about their strategy:

— Employers: Has their strategy of hiring for skills just after college actually paid off? So far, it hasn't. The cost of failed hires and bad hires hasn’t dropped. Employers' processes have been the same for almost three decades. So maybe it's time for them to look into these processes, and the burden may not be on colleges in this area.
— Colleges: Colleges are hard-pressed to provide cogs in the corporate machinery with uncertain guarantee of return for students. With employers not showing better results in their human capital build-up, why should colleges cave in? Why don't colleges try to educate the market and affirm the power of education? Maybe colleges should do a better job at promoting students and alumni, which means radically revising antiquated campus recruiting products and procedures, beefing up their career services offices in order to offer a modern access to their gigantic talent pools to employers (instead of letting their students spends up to 20 to 30 hours a week looking for employers...).

6 of 7 people found the following review helpful.
Well Organized, Credibly Documented, and VERY IMPORTANT!
By Loyd Eskildson
No other nation has individuals pay so much for college. College students in the U.S. (about 70% of high-school graduates) pay about 4X that of their peers in other nations. At the same time, our graduation rates are among the worst of any country. Clearly, going to college is a major investment of time and money. Unfortunately, those facing that decision must do so with very little useful information. Graduates of some programs do very well, though it is unclear how much of their success is attributable to those programs, and graduates of other programs do so poorly it is unlikely they'll ever recoup their education investments. Major pitfalls include failing to graduate or taking longer than normal to do so, high student loans and their associated costs, becoming rapidly outdated due to eg. offshoring or technological change (eg. engineering), and being misled by college-supplied data on employment prospects.

It isn't even clear just what college education actually contributes to employability - perhaps what employers really value is the maturation that most go through between ages and 22, or simply the fact that getting into and completing college demonstrates a more attractive level of ability and doggedness than otherwise.

Employers are most interested in the general abilities and skills that pupils should learn in any serious degree program, least interested in job-specific knowledge that new vocational programs convey. Thus, classes in logic and problem-solving are likely more valuable than learning the fine points of healthcare laws and regulations.

Chapter 1 immediately gets into the heart of an important issue - 'Why Do People with More Education Get Better Jobs?' Almost two-thirds of recent graduates reported they didn't have a job closely related to their field of study, and almost 25% believed their education was not worth the financial costs. For most, the question is not so much college vs. no college, but which major and which college. Narrow, vocational degrees lock students into a single occupation, despite their possibly changing interests.

The costs of attending college went up 4X over the last 20 years vs. cost of living, mostly at state universities where funds from state governments have been cut.

A quarter of all the four-year college-degree programs in the U.S. take anyone with a high-school degree or equivalent. A common practice is to find more applicants and admissions.

Employment claims from even the most reputable schools are difficult to evaluate. DeVry University, for example, reports 100% of its graduates with communications degrees have jobs related to their field six months after graduation. That figure is derived from voluntary reports, and there were apparently only 8 responses from communications majors out of 8,000 bachelor's degree graduates. Graduates who failed to look for a job in their field up to six months after graduation are understandably excluded. But the data also include students who already had jobs in their field prior to beginning the program; further it is not clear what counts as 'in their field.' Meanwhile, the National Association of Colleges and Employers reported that in the same year, 6.5% of graduates with communications degrees got job offers in their field.

The center for Creative Learning's surveys of managers found only about 10% of the knowledge, skills, and abilities used on the job were learned in classroom experience - most comes from work experience.

There is no evidence that grades predict much of anything about job performance - about 2% of the variation in job performance could be predicted by knowing grades. Google found that grades predict almost nothing about job performance, and stopped asking. Similarly with its quirky interview questions (eg. How many gas stations in Manhattan?).

Education pays off when it is in demand, and doesn't when it isn't. In the 1980s, South Korea tripled the number of graduates over a decade. The wage premium associated with college fell by half. Much the same happened in the U.S. during the 1970s. Cappelli attributes the pay advantage mainly to the drop in blue-collar wages as manufacturing moved overseas, not so much to inherent benefits of a college education. He also points out that the 'premium' is volatile - in the 1960s and 1970s no gap existed. The current gap is higher for workers out of college longer. In Italy and China, college grads are no more successful than high school grads in the job market.

Cappelli also contends that our current labor force is overeducated (about 30% more education than needed), and adds that organizations claiming otherwise are dominated by corporate interests with an interest in generating a surplus of qualified workers. He sees no evidence that jobs today require more education than a generation ago. About 60% of parking lot attendants have some college education, for example.

A survey on employment outcomes in 2010-12 conducted by the Center for Economic and Policy Research found that 22% of recent graduates in engineering, 23% in education, 26% in health, 31% in math and computing, 36% in sciences, 47% in social sciences, 51% in business, and 56% in leisure and hospitality were in jobs for which a bachelor's degree was not even required.

The lag between picking majors and degrees and the labor market when one graduates is one reason students should delay choosing their fields until the last minute. While the unemployment rate for college graduates is typically about half that for high school graduates should not be taken as evidence that there are many more jobs requiring college degrees. The vast majority of current jobs require only a high school degree or less, and the BLS predicts this will continue at least through 2022.

The best example of screening effects in education comes from the GED - a one-time comprehensive test of the accumulated knowledge and skills taught in high school. Many high school graduates would struggle to pass it - especially those not college bound. However, the GED doesn't capture the ability to show up for classes, get homework done, or stay out of trouble well enough to avoid being thrown out before graduation. Those aspects are captured in the traditional high school degree. If academic skills and knowledge were the important factor in a high school education, GED holders would do as well in the labor market as high school grads do. But they do a lot worse. Ergo, finishing college reveals lots of desirable attributes about graduates beyond the academic knowledge they get from their classes. Ten years later, success in your most recent job is far more relevant.

4 of 5 people found the following review helpful.
I think the professor does a good job educating us about the costs and benefits of ...
By Concerned Parent
As a father of a soon to be junior and senior in high school, I read the book with the intention of gleaning whether or not college would pay off for my children and any insights into how I would go about paying for it. I came away thinking that it would pay off for my kids and an understanding of trying to pay for it (but little hope of getting any aid as I make too much). I think the professor does a good job educating us about the costs and benefits of today's college degrees with one exception that I will get to momentarily.

His writing style is so clear and concise that even a slow reader such as myself was able to read the entire text in less than an afternoon while taking notes in Kindle. Granted, I skipped a lot that did not pertain to what I wanted to know. Specifically, Chapter 5 which is about getting a job after college.

Kindle is the way to go as he has several calculators that he references online. Noting them and then keeping the book as a reference will be worth the 17 bucks you pay for the Kindle version. Save you a lot of time when you get to actually looking up information on schools and financial aid. I had nearly 50 notes or highlights in the book. Obviously, I found a good deal of information useful or interesting and plan to reference it in the future. I read for information. Some of you may not find the book as interesting as I did.

I am not going to regurgitate what the Professor says in this review. Read the book. You will come away better educated about the costs and benefits of today's college education except in one respect. Professor Cappelli only references community colleges four times in his book (thanks Kindle). Three times it is in reference to the degrees you can earn from the community colleges and then go to work in a technical field. Only once does he mention that you can go to community college and then graduate from a four year institution and he does so in passing. He never addresses the latter as a viable option to go to college. This is a serious omission from the book and the reason for my four stars. Professor Cappelli argues that the last one or two years of college are the most important. OK, two years at a community college and two years at a regular college get you the most important years at the best college. Plus number one. Two years spent at the home town community college then two years at a four your college would significantly cut costs - reducing costs is a major plus according to the Professor. So we have two things to the plus side of community college then regular college. However, on the down side Professor Cappelli would argue that two years of community college would deny a student the full amount of "growing years" a student would receive at a four year university away from home. True, but you would still get two years away from home. Is this enough? Ah! A conundrum the Professor could tackle for us but never brings up. Then, would the "smell" of the community college drift along with the student at the hiring phase or is it again the fact that the student could have gone to the better university in the first place trump the "first college" effect as noted in the book? We don't know. Anecdotally I have a colleague that went to community college and claims a doctor, dentist, ophthalmologist and other successful business people graduated with him from his community college class. Someone has to have done some research here and the Professor doesn't say squat about it. At a minimum, he should have written up a couple of paragraphs talking about this option and saying there is no evidence in support or against it if there isn't any. I hope someone that is reading this can offer me a valuable source of any information on whether this matters or not as it offers one of the most attractive alternatives out there. Sad the Professor doesn't even bring it up. Guess my search for information continues.

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