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Strategic Management: Concepts, by Peter Wright, John Parnell, Mark Kroll
PDF Download Strategic Management: Concepts, by Peter Wright, John Parnell, Mark Kroll
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Created primarily for an undergraduate course in Strategic Management. Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Fourth Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.
- Sales Rank: #7156000 in Books
- Published on: 1997-11-19
- Original language: English
- Number of items: 1
- Dimensions: .57" h x 8.04" w x 9.98" l,
- Binding: Paperback
- 318 pages
From the Publisher
Offering the same comprehensive, cutting-edge coverage found in the core text. Strategic Management: Concepts, Third Edition is ideal for instructors who prefer to use a separate casebook or their own cases. Interesting in both content and format, it integrates the most recent academic theory with current business practices in strategic management, and liberally illustrates concepts with examples from some of today's most progressive global organizations.
From the Back Cover
Key Benefit: Interesting in both content and format, the book integrates the most recent academic theory with current business practices in strategic management. Key Topics: The book liberally illustrates concepts with examples from some of today's most progressive global organizations. Features unique boxes to demonstrate how a variety of domestic and international companies succeed or fail at implementing theories. Includes discussions on key industry topics, such as corporate governance, corporate restructuring, reconfiguring/reengineering, and horizontal structure. Market: For anyone interested in Strategic Management.
Most helpful customer reviews
3 of 3 people found the following review helpful.
Strategic Management --For the Student or Non-Student
By A Customer
The university I teach for uses this book. It is an "easy to complex" book which is perfect for the classroom or for the manager who wants to improve his or her strategic management skills in the comfort of their reading room. The strategic management model developed by the authors is easy to follow--and remember--to include the many connections it makes with external and internal analysis. I am most impressed with the authors' coverage of leadership, organizational structure, and culture. Not only will you learn the basics of strategic management--but it is a quick read and includes some outstanding case study's to reenforce the learning. A great read.
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